About Us
ezimart is a hybrid commerce platform (Offline & Online) for the underserved rural villages to make quality consumer goods accessible at best prices with fast and reliable delivery. ezimart is revolutionizing the way Rural Villages and Tier-4 towns procure quality essentials & consumer goods by building Offline Stores and Online Sellers network. Rural women entrepreneurs (from Self Help Groups) are empowered to participate in this initiative.
Problems in Villages
Access to quality goods and services is limited in Villages.
Selling Online is a big challenge for rural producers.
Remote, Fragmented, and Low-Density markets make logistics difficult.
Villagers endure long travel & time to access products.
Lack of proper infrastructure and logistical support.
Counterfeit and substandard products dominate the market.
Pandemics and severe weather conditions disrupt the supply chains.
Our Solution
ezimart has been building a decentralized, cluster-centric network with Offline Stores and Online Sellers in each Village. 1,000+ stores are already in operation. Consistent supply of Quality products (both branded and private labels), Logistics, Technologies, and Training support is our core offering. This process makes it more productive, convenient, and economical for the store owners.
Key Team
Venkat Nallapati
Founder & CEO
Bose Nallapati
Co-founder & COO
Srikanth Gottipati
Technology Lead
Nishit Gardi
Finance & Compliance
Rajani Koduru
Product Manager
Our Unique Selling Proposition
Reaching every remote village with consistent supply of quality products (both branded and private labels) at great prices.
Logistics, Technologies, and Training support.
Hub-and-spoke; asset-light model.
With low investment (as low as ₹50,000), helping store owners to make good income.
Right solutions for the low-density rural market with a mix of Offline and Online sales channels.
Social Impact
Improving rural economy and accessibility.
Creating jobs and livelihood for rural women & youth.
Creating a robust eco-system for the rural commerce to flourish.
Rural Market Analysis
68% of the population (~90 Crore) lives in Rural areas. Growth focus is shifting to rural villages.
More acceptance for local and trustworthy businesses.
Government is focusing more on Villages and Women with various schemes.
Selling online would increase drastically if the process is simple.
eCommerce is not penetrated much in villages, which has greater potential to grow.
Middle class is growing, income levels are increasing.
Aging population is growing in villages, who needs assistance.
Aspirational Youth want to get more things, a driving force for growth.
Low cost of operations in rural areas.
High Level Concept
Offline Stores are owned & operated by Women Entrepreneurs from Self Help Groups. Government facilitates loans for them to setup Stores.
Most of the Online Sellers and Aggregators are from Tier-4 towns focusing on Rural Commerce.
Customer Focus
Geographic Focus
Initial focus would be in the South India (East part), which has 50,000+ villages.
Target Audience
- Rural Middle-Class, who cares about quality products at great prices.
- Working Labor, who has less time and resources in hand.
- Aspirational youth, who wants to buy trendy products Online.
Join the Rural Commerce Revolution
Together, we're building a sustainable ecosystem that empowers rural communities and transforms village commerce.
About Us
ezimart is a commerce platform (Offline & Online) for the underserved rural villages to make quality consumer goods accessible at best prices with fast and reliable delivery. ezimart is revolutionizing the way Rural Villages and Tier-4 towns procure essentials by building Offline Stores and Online Sellers network. Rural women entrepreneurs (from Self Help Groups) are empowered to participate.
Problems in Villages
Access to quality goods and services is limited in Villages.
Selling Online is a big challenge for rural producers.
Remote, Fragmented, and Low-Density markets make logistics difficult.
Villagers endure long travel & time to access products.
Lack of proper infrastructure and logistical support.
Counterfeit and substandard products dominate the market.
Pandemics and severe weather conditions disrupt the supply chains.
Our Solution
ezimart has been building a decentralized, cluster-centric network with Offline Stores and Online Sellers in each Village. 1,000+ stores are already in operation. Consistent supply of Quality products, Logistics, Technologies, and Training support is our core offering.
Key Team
Venkat Nallapati
Founder & CEO
Bose Nallapati
Co-founder & COO
Srikanth Gottipati
Technology Lead
Nishit Gardi
Finance & Compliance
Rajani Koduru
Product Manager
Our Unique Selling Proposition
Reaching every remote village with consistent supply of quality products (both branded and private labels) at great prices.
Logistics, Technologies, and Training support.
Hub-and-spoke; asset-light model.
With low investment (as low as ₹50,000), helping store owners to make good income.
Right solutions for the low-density rural market with a mix of Offline and Online sales channels.
Social Impact
Improving rural economy and accessibility.
Creating jobs and livelihood for rural women & youth.
Creating a robust eco-system for rural commerce to flourish.
Rural Market Analysis
68% of the population (~90 Crore) lives in Rural areas. Growth focus is shifting to rural villages.
More acceptance for local and trustworthy businesses.
Government is focusing more on Villages and Women with various schemes.
Selling online would increase drastically if the process is simple.
eCommerce is not penetrated much in villages, which has greater potential to grow.
Middle class is growing, income levels are increasing.
Aging population is growing in villages, who needs assistance.
Aspirational Youth want to get more things, a driving force for growth.
Low cost of operations in rural areas.
Join the Rural Commerce Revolution
Together, we're building a sustainable ecosystem that empowers rural communities and transforms village commerce.